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Miami
Herald Launches Daily in Mexico City
By
Mark Fitzgerald
Two months
after Mexico City's only English-language daily folded, The
Miami Herald has partnered with El Universal, the
capital's biggest-selling newspaper, to launch an English-language
edition.
"The
intent is to do basically an edition of the Herald,
but just like the Herald in Broward County [Fla.] carries
Broward news, this will carry news of Mexico," said Herald
Publisher Alberto Ibargüen.
The Herald's
Mexican edition follows the model of its various international
editions. The local paper, in this case the 225,000-circulation
El Universal, prints and distributes the Herald,
and provides a page or more of news, which is translated into
English. The Herald's Mexican edition was formally
launched three weeks ago and by Feb. 19 was selling in excess
of 5,500 copies daily, Ibargüen said. While that number
may sound modest, it's probably at least as much as the English-language
daily, The Mexico City News, was selling before it
was shut down Dec. 31 after 53 years of publication.
Ibargüen
said the Herald had wanted to publish a Mexico City
edition for a long time, but that the folding of the News
added a "special urgency."
"We
had been talking with El Universal off and on for over
a year," he said. "Before that we approached [another
big Mexico City daily] Reforma. Mexico is just such
a big politically and economically important market we wanted
to be there. We are in Cancun —but that's mainly a tourist
market."
VNU
Business Media
(April
18, 2003)
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